SATTE 2025, a renowned travel exhibition, was recently conducted from February 19th – 20th at Yashobhoomi, New Delhi. It brought together brilliant minds working in the tourism industry, giving them a chance to network and exchange ideas. It also played a crucial role in displaying how artificial intelligence (AI) and technology are revolutionising the travel arena. Featuring various innovations and discussions, it gave the participants a sneak peek into how the advancements will alter travel experiences in the coming days.
AI and Technology in the Spotlight at SATTE 2025
AI has taken the world by storm. So, how can the travel and tourism industry be far behind? The travel trade fair SATTE 2025 offered a platform for this wonderful display. It included:
● AI-Centric Panel Discussions
“AI Revolution & Hyper-Connected Tourism – Are we ready?” was a topic of discussion at SATTE 2025. It analysed how AI is impacting global tourism. The industry experts shared ideas about how it can be used to improve customer experience and operational efficiency in the travel sector.
● Award for Technological Excellence
During the 7th edition of the SATTE Awards, Verteil Technologies won the award for “Travel Tech Provider of the Year.” Verteil is known for its innovative airline retailing. Its New Distribution Capability (NDC) Technology offers travel companies cutting-edge solutions to improve their booking and servicing abilities.
● Immersive Airline Innovation
Air India is back with a bounce. At SATTE 2025, it displayed how it has altered its retro-style seats to new ones in the Business Class and Premium Economy sections. And that’s not all! It gave the attendees a tour of the A350 aircraft using virtual reality. At this travel expo, Air India showcased how it is committed to embracing the latest technology to improve customer experience and satisfaction.
Technology at its Best at SATTE 2025
SATTE 2025 was not just a travel exhibition. It also highlighted the latest innovations in the field of tourism. It highlighted how technology and AI are transforming the industry and becoming instrumental in improving the overall experience for workers and travellers alike.